WOMEN’S FOUNDATION + EVENTS

EVENTS AND PROJECTS CONNECTING WOMEN + ANNUAL SUMMIT TO BENEFIT THE BE RARE FOUNDATION (CO-FOUNDER).

 

A RARE DAY 2019
WOMEN'S DAY SUMMIT & NETWORKING EVENT

MARCH 2019

event A RARE DAY (Co-Founder, Creative Director)
foundation THE BE RARE FOUNDATION (Co-Founder, Creative Director)

A Rare Day returned on March 9, 2019 during International Women’s Weekend to another sold-out crowd. 300+ attendees gathered to celebrate women and the future of women, with inspiring and insightful talks from leaders in the digital media, fashion, and beauty industry.

All proceeds benefited The Be Rare Foundation. Funding will go towards our second annual Female-Forward Grant, to be awarded fall 2019 to the next generation of female bosses.

Highlights of the day included speakers such as YouTube superstars Jackie Aina and Jenn Im, as well as beauty mogul Toni Ko (Founder of NYX Cosmetics), and an industry panel—powerhouse women sharing their experiences as creators, leaders, and entrepreneurs.

The programming this year was followed by an extended shop party, incorporating an exclusive vendor village of female-powered brands, activations, and influencer closets. Attendees mingled with speakers, talent, and foundation co-founders Ashley Villa (Founder of Rare Global) and Vannga Nguyen (Founder of The ADVNT Society) over music, drinks and food.

Guests also walked away with gift bags featuring $400+ worth of premium beauty/lifestyle products.

SCOPE
CONCEPT & DEVELOPMENT / EVENT DESIGN & PRODUCTION / BRANDING & DESIGN / CREATIVE DIRECTION / MEDIA DESIGN / LIGHTING DESIGN / PARTNERSHIP CURATION / VENUE SOURCING / HOSTING

 

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WOMEN’S CHOICE AWARD CONVERSATIONS
PaNEL SERIES CONNECTING WOMEN LEADERS

NOVEMBER 2018

event WCA Conversations (Co-Producer)
foundation THE BE RARE FOUNDATION (Co-Founder, Creative Director)

The inaugural Women’s Choice Award Conversations event, hosted on November 28, 2018 at Fig & Olive in West Hollywood, was attended by 200+ female founders, experts, creatives, and emerging talent from all fields, including fashion, entertainment, tech, media, and art.

Our panel of women leaders shared experience and insight on creating new spaces and opportunities for women in their industry. We also honored an emerging star and youth leader.

Guests enjoyed cocktails and bites, gifts, and a silent charity auction to benefit The Be Rare Foundation, dedicated to funding the next generation of female entrepreneurs.

SCOPE
CONCEPT & DEVELOPMENT / EVENT DESIGN & PRODUCTION / BRANDING & DESIGN / CREATIVE DIRECTION / MEDIA DESIGN / LIGHTING DESIGN / PARTNERSHIP CURATION / VENUE SOURCING / HOSTING

 

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A RARE DAY 2018
WOMEN'S DAY SUMMIT & NETWORKING EVENT

MARCH 2018

event A RARE DAY (Co-Founder, Creative Director)
foundation THE BE RARE FOUNDATION (Co-Founder, Creative Director)

A Rare Day, an annual women's day summit and networking event, debuted this year to a sold-out venue (Hubble Studio) of nearly 300 attendees, who came to celebrate and discuss the future of females in digital media, fashion, beauty and beyond.

All proceeds benefited The Be Rare Foundation—$10,000 in grant funds to be awarded to the next generation of female bosses and creatives. 

Speakers and panelists included: Youtube superstars and content creators, fashion and beauty industry leaders, entrepreneurs and professionals in talent management, executives in high-profile event planning and major beauty brands. The program included inspirational stories, insider career tips, and an exclusive shop party. The event also featured a live DJ, complimentary food and beverages, a 360 photobooth and photo moments amplified by elegant lighting and event design.

SCOPE
CONCEPT & DEVELOPMENT / EVENT DESIGN & PRODUCTION / BRANDING & DESIGN / CREATIVE DIRECTION / MEDIA DESIGN / LIGHTING DESIGN / PARTNERSHIP CURATION / VENUE SOURCING / HOSTING

 
 

BRANDED / INFLUENCER EVENTS

EVENT PRODUCTION FOR BRAND AND INFLUENCER CLIENTS.

 

SUGARBEARHAIR
WOMEN’S MULTI-VITAMIN LAUNCH

OCTOBER 2018
AT HARRIET’S

brand SUGARBEARHAIR (Head of West Coast Marketing)

Rooftop Party at Harriet’s in West Hollywood, Los Angeles.

Hosted 80-100 guests, including YouTube Stars, Digital Influencers, and Celebrity Hair Stylists. Event featured live DJ, branded props, photo installations, novelty desserts, gifting, and specialty food and beverages.

SCOPE 
CONCEPT & DEVELOPMENT / EVENT PRODUCTION / OPERATIONS / VENUE SOURCING / VENDOR CURATION / ACTIVATIONS & INSTALLATIONS / BRANDED DECOR, SIGNAGE & PROPS / VIP INVITES / GIFTING / HOSTING

 

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SUGARBEARHAIR
HAIR STYLIST BRUNCH

OCTOBER 2018
AT ELEPHANTE

brand SUGARBEARHAIR (Head of West Coast Marketing)

Rooftop Party brunch at Elephante in West Hollywood, Los Angeles.

Hosted a sit-down 20-person brunch to celebrate our long-term hair stylist / collaborators. Event featured branded props, custom florals, novelty desserts, gifting, and specialty food and beverages.

SCOPE 
CONCEPT & DEVELOPMENT / EVENT PRODUCTION / OPERATIONS / VENUE SOURCING / VENDOR CURATION / ACTIVATIONS & INSTALLATIONS / BRANDED DECOR, SIGNAGE & PROPS / VIP INVITES / GIFTING / HOSTING

 

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PERVERSE SUNGLASSES
LUNCH SERIES

AUG & SEPT 2017

brand PERVERSE Sunglasses

An ongoing lunch series to onboard fashion influencers as official brand ambassadors for PERVERSE Sunglasses. An intimate sit-down affair with approx. 25 guests, hosted a different premiere venue in Los Angeles each month.

AUG hosted at new The Freehand Hotel in DTLA and Exchange Restaurant within. SEPT hosted at Palihouse West Hollywood and Mardi Restaurant within.

SCOPE
CONCEPT & DEVELOPMENT / EVENT PRODUCTION / VENUE SOURCING / GUESTLIST RECOMMENDATIONS / VIP INVITES / OPERATIONS / HOSTING

 

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SUGARBEARHAIR
POP-UP LAUNCH PARTY

MARCH 2017
AT E.P. & L.P.

brand SUGARBEARHAIR (Head of West Coast Marketing)

Rooftop Party at E.P. & L.P in West Hollywood, Los Angeles, above the official Sugarbearhair Pop-Up Shop + Art Space.

Hosted 80-100 guests, including YouTube Stars, Digital Influencers, and Celebrity Hair Stylists. Event featured live DJ, branded props, photo installations, novelty desserts, gifting, and specialty food and beverages.

SCOPE 
CONCEPT & DEVELOPMENT / EVENT PRODUCTION / OPERATIONS / VENUE SOURCING / VENDOR CURATION / ACTIVATIONS & INSTALLATIONS / BRANDED DECOR, SIGNAGE & PROPS / VIP INVITES / GIFTING / HOSTING

 

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JENN IM
ENGAGEMENT PARTY 

DEC 2016
AT E.B. FLORALS

YouTube Star JENN IM

Surprise Engagement Party for YouTube Superstar Jenn Im, recently included in Forbe's List of Top 10 Fashion Influencers. Hosted at E.B. Florals, gallery and perfumery by celebrity florist Eric Buterbaugh.

About 30 guests, including close friends and YouTube stars. Event featured champagne and bites, photo booth and photo moments.

SCOPE 
CONCEPT & DEVELOPMENT / EVENT DESIGN & PRODUCTION / VENDOR CURATION / BRANDING & DESIGN / OPERATIONS 

 

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TART COLLECTIONS
COACHELLA BRUNCH

APRIL 2015

brand TART COLLECTIONS

Private Brunch Party hosted a private residence in Indio, CA during Coachella Weekend. Hosted by Top Influencer Sahara Ray.

About 40-50 guests, including YouTube and Instagram stars, Galore Magazine owners Prince & Jacob, stars from the Bachelor, fashionistas, models and photographers. Event featured catered brunch, live DJ, photobooth and photo moments.

SCOPE 
CONCEPT & DEVELOPMENT / EVENT DESIGN & PRODUCTION / VENUE SOURCING / VENDOR CURATION / BRANDED PROPS / BRANDING & DESIGN / PRINTED COLLATERAL / VIP INVITES / OPERATIONS / GIFTING

 
 

THE ADVNT SOCIETY EVENTS

CREATIVE SALONS, MIXERS, ART SHOWS, PRESENTATIONS AND PARTIES IN ALIGNMENT WITH THE ADVNT SOCIETY EDITORIAL STUDIO + CREATIVE COLLECTIVE.

 
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SPEAKEASY | "THE PARADISE" POP-UP BAR + JAZZ

JUNE 2016

 

The ADVNT Society partnered with acclaimed production company Helo to present an exclusive speakeasy experience: The Paradise — Prohibition-style pop-up bar with bespoke cocktails, Luisiana BBQ, and live jazz. Against a dazzling set, brought to DTLA's Arts District for the limited run of immersive play "The Day Shall Declare It." 

learn more THE ADVNT SOCIETY

 

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ART SHOW | "LIFE IN COLOR" FT. ANN MCFERRAN

SPRING 2016

The ADVNT Society partnered with French burlesque themed bar & lounge Pour Vous on a Pop-Up Art Show Series set against 90s Hip-Hop and R&B. Monthly shows in February and March 2016 featured work by fine artist Ann McFerran.

learn more THE ADVNT SOCIETY

 

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POOL PARTY SERIES | "CRUEL SUMMER" 2015

SUMMER 2015

The ADVNT Society partnered with DJs Val FleuryPleasure Principle, and Victoria Van Damn to bring the retro-pop "CRUEL SUMMER" Pool Party Series to the Standard Hotel, West Hollywood — June through September 2015. Sponsors: CAEDENAstonish MagazineWoodzee

learn more THE ADVNT SOCIETY

 

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THE ADVNT CREATIVE SALON | '14 DEBUT

DEC 2014

Introducing: The ADVNT Salon—a gathering of ART/CHITECTS over creative conversation. An ongoing series of intimate, carefully-curated, invite-only cocktail parties dedicated to connecting creative entrepreneurs and spotlighting establishments, businesses, and talent in LA.

learn more THE ADVNT SOCIETY