︎︎︎PARTNER / TALENT MANAGER RARE GLOBAL︎︎︎ + RARE CREATIVES︎︎︎
︎︎︎FOUNDER THE ADVNT SOCIETY︎︎︎
︎︎︎CO-FOUNDER THE BE RARE FOUNDATION︎︎︎
︎︎︎CO-FOUNDER ASIAN WOMEN ALLIANCE︎︎︎
︎︎︎PARTNER / HEAD OF BRANDING SIRENI BEAUTY︎︎︎
OVERVIEW
Vannga Nguyen is a branding consultant, creative director, and talent manager with 15+ years of experience working with top brands, agencies, and talent across fashion, beauty, lifestyle, and entertainment.
She is a Partner and Talent Manager at Rare Global, a Beverly Hills based talent management company that focuses on elite creators in fashion, beauty, food, tech and lifestyle. She also runs the Rare Creatives division, representing top creative talent in celebrity glam, photography, and the performing arts. She is a Partner and Head of Branding at Sireni Beauty, a clean and clinical skincare meets makeup brand. She previously founded The ADVNT Society, an award-winning creative agency. Additionally, Vannga is co-founder of The Be Rare Foundation, a non-profit for women entrepreneurs which has awarded $60K in grant funding since 2018, and Asian Women Alliance, a donation campaign which has raised $100K for AAPI organizations protecting Asian communities and fighting Asian hate.
She specializes in: branding and design, art direction, editorial and commercial shoot production, strategic partnerships, women's projects, and talent management.
BACKGROUND
In 2014, she founded The ADVNT Society—an award-winning creative agency, editorial studio, and digital magazine, building brands through creative-first strategy, premium content, and design.
Awards: 2020 Graphic Design USA American Web Design Award Winner – Digital Artwork Campaign for ‘LOVEBOAT, TAIPEI’ (NY Times #1 Best Selling Book); commissioned by Epic Reads / Harper Collins. Notable campaigns: 8 Other Reasons, Live Tinted, Nordstrom, Los Angeles Athletic Club, Kimpton La Peer Hotel, The Freehand Hotel.
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She was previously Creative Director for cult streetwear brand Boys Lie and Eggie clothing by Jenn Im. She has also executed lucrative campaigns and projects for YouTube Superstars (Jenn Im, Jackie Aina, Wengie) and high-profile creatives (celebrity hair stylist Chris Appleton). Additionally, she consulted as West Coast Marketing & Events Director for Sugarbearhair.
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Vannga manages creative talent who work with the world's biggest names in music, entertainment, beauty, and fashion. She also consults for select clients and companies.
Celebs/Artists: J.Lo, Beyoncé, Doja Cat, Bad Bunny, Meg Thee Stallion, Christina Aguilera, Cardi B, Jennie (Blackpink), Grimes, Tove Lo, Latto, Charlie XCX, Emma Chamberlain, Pat McGrath, Coi Leray, Noah Cyrus, Rico Nasty, Jhene Aiko, Kehlani, Rosalia, Kali Uchis, Saweetie, Ashanti, Miguel, Sami Miro, CL, Winnie Harlow
Brands: YSL, Coach, Spotify, Canon, Levi's, Popeyes, Savage X Fenty, ULTA, Kylie Cosmetics, 8 Other Reasons, Nordstrom, Glamnetic, Alo, Charlotte Tilbu
Media/Events: Vogue, Interview Mag, Allure, InStyle, GQ, Rollingstone, Harper's Bazaar, Vanity Fair, Paper Magazine, People Mag, CR Fashion Book, HBO; Grammys, MTV, Billboard Awards, Met Gala, Golden Globes, VMAs
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Vannga attended undergrad at UCLA.