founder THE ADVNT SOCIETY
co-founder THE BE RARE FOUNDATION
partner RARE GLOBAL / manager RARE CREATIVES
Vannga Nguyen is a branding consultant, creative director and producer based in LA. She has 10+ years of branding, design, and marketing experience in freelance, boutique agencies, and startups. She advises on strategy and produces campaigns, collateral, and special projects for brands, companies, and digital media stars across fashion, beauty and lifestyle.
In 2014, she founded The ADVNT Society—a digital magazine, editorial studio and creative agency specializing in fashion content, events, and production.
She is a Partner and Head of Branding at RARE Global (Total Client Reach 56MM+), a boutique talent management company to top-tier digital media stars; she leads the RARE Creatives division, managing creative talent.
She is the Creative Director for Eggie clothing by Jenn Im. She has also executed lucrative campaigns and projects for YouTube Superstars (Jenn Im, Jackie Aina, Wengie) and high-profile creatives (celebrity hair stylist Chris Appleton). Additionally, she consults on West Coast Marketing & Events for Sugarbearhair.
Her previous work includes digital campaigns for Pepsi, Rihanna, Refinery29, InStyle, Teen Vogue, Glamour, and People Magazine; as well as published editorials in Marie Claire Indonesia, Vogue Ukraine, and Astonish Magazine.
On the events side, she’s worked with venues such as Harriet’s, The Freehand Hotel, Palihouse, E.P. & L.P., Viviane at the Avalon BH, and EB Florals; she’s produced ongoing events for The Standard Hotel, Hotel Figueroa, and The Well LA—as well as pop-ups, art shows, and private parties in LA and at Coachella.
Vannga also specializes in producing women’s projects and events. She is Co-Founder of The Be Rare Foundation for female entrepreneurs, which hosts a sold-out summit every year on International Women’s Day Weekend. She has launched several successful ongoing event series in LA.
The Be Rare Foundation is a 501(c)3 organization, whose mission is to provide grants to aspiring female bosses pursuing mission-oriented projects across industries. In 2018, the foundation awarded $10,000 in grant funding. Grant applications are open every summer.
She is creative director and co-producer of A Rare Day, the annual women's summit and networking event to benefit the foundation. In 2018, A Rare Day debuted to 300+ attendees. In 2019, A Rare Day returned to a sold-out crowd and expanded programming.
She is also the creative director and co-producer of the Women’s Choice Award Conversations, an exclusive event series connecting women leaders (female founders, experts, creatives, and emerging talent from all fields) to create new spaces and opportunities across industries. In 2018, WCA Conversations debuted to 200+ attendees.
Vannga attended undergrad at UCLA.
CREATIVE / PRODUCTION SERVICES
THE ADVNT SOCIETY — EDITORIAL & PRODUCTION STUDIO
CREATIVE DIRECTOR / PRODUCER
Vannga is the founder of The ADVNT Society, a digital magazine, editorial studio and creative collective which specializes in creative strategy and branding, fashion and beauty campaigns, premium event production, and creative collaborations.
BRAND STRATEGY / CREATIVE DIRECTION / CONTENT DEVELOPMENT / COPYWRITING
BRANDED CONTENT / EDITORIAL CONTENT / SOCIAL CONTENT
BRAND ACTIVATIONS / PRIVATE EVENTS / INFLUENCER RELATIONS
BRAND IDENTITY / DIGITAL + PRINT COLLATERAL / WEBSITE DESIGN
DIGITAL MARKETING STRATEGY / SOCIAL MEDIA MARKETING / COMMUNITY BUILDING
EDITORIAL + CATALOG SHOOT PRODUCTION / ART DIRECTION / STYLING
COMMUNITY BUILDING / WOMEN’S EVENT + INITIATIVES / INFLUENCER RELATIONS
WOMEN’S FOUNDATION / EVENTS
THE BE RARE FOUNDATION
CO-FOUNDER / CREATIVE DIRECTOR
Vannga is the co-founder of The Be Rare Foundation (TBRF), whose mission is to provide grants to aspiring female bosses pursuing mission-oriented projects across all industries. In 2018, the foundation awarded $10,000 in grant funding to female entrepreneurs. TBRF is a 501(c)3 organization, which accepts grant applications every summer.
A RARE DAY — ANNUAL WOMEN’S SUMMIT & NETWORKING EVENT
CREATIVE DIRECTOR / PRODUCER
In 2018, A RARE DAY debuted to a sold-out venue (Hubble Studio DTLA) of nearly 300 attendees, who came to celebrate and discuss the future of females in digital media, fashion, beauty and beyond. Speakers and panelists included: Youtube superstars and content creators, fashion & beauty industry leaders, executives from major beauty brands, talent agencies, and more. The program included inspirational stories, insider career tips, and an exclusive shop party. Total talent reach: 8MM+ followers. Event recap here.
On March 9, 2019, A RARE DAY returned to a sold-out crowd. 300+ attendees gathered to celebrate women and the future of women, with inspiring and insightful talks from leaders in digital media, fashion, and beauty. Highlights of the day included speakers such as YouTube superstars Jackie Aina and Jenn Im, as well as beauty mogul Toni Ko (Founder of NYX Cosmetics), and an industry panel featuring executives from REVOLVE, TEEN VOGUE/BEAUTYCON, and more. Total talent reach: 11MM followers. Event recap here.
All proceeds benefit The Be Rare Foundation.
WOMEN’S CHOICE AWARD CONVERSATIONS — PANEL SERIES
CREATIVE DIRECTOR / PRODUCER
The inaugural Women’s Choice Award Conversations event, hosted on November 28, 2018 at Fig & Olive in West Hollywood, was attended by 200+ female founders, experts, creatives, and emerging talent from all fields, including fashion, entertainment, tech, media, and art. Our panel of women leaders shared experience and insight on creating new spaces and opportunities for women in their industry. We also honored an emerging star and youth leader. Event recap here.