BOYS LIE

Cult Streetweer Fashion Brand

ROLE
*Acted as Branding Consultant / Creative Director for Boys Lie ($12MM+ yearly revenue; founders Tori Robinson & Leah O’Malley named Forbes 30 Under 30).
*Launched rebrand of all visual assets and oversaw marketing innitiatives.
*Led redesign of website (UX/UI design, copywriting), email marketing (artwork, copywriting).
*Creative directed and produced campaign and e-comm photo and video shoots (concepting, planning, casting, booking, on-site production, post-production).

SCOPE
BRANDING ︎ CREATIVE DIRECTION ︎ MARKETING STRATEGY ︎ WEBSITE DESIGN & DEVELOPMENT ︎ CAMPAIGN CREATIVE & PRODUCTION ︎ COPYWRITING

IDENTITY
Logo Art Direction